Family blindsided after marketing company, funeral home cash in on father’s obituary

By Rosa Marchitelli · CBC News · Posted: Oct 11, 2021 4:00 AM ET

Marketing firm removes sales links, doubles the money it charged and donates it to family’s cause.

Before pancreatic cancer took his life in April, John Rothwell made his dying wishes clear: if mourners wanted to donate to a cause in his name, the money should go to an educational fund he and his family set up.

Instead, family and friends unwittingly paid for a product that puts money into the pockets of companies profiting from grief, says his son.

“It’s really alarming,” Nathan Rothwell, 36, of Toronto told Go Public.

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